Deliver on the Right Promise.

Branding

Branding is no longer only about creating nice graphics. By setting the communication foundation for your brand, you create a direction in which external and internal stakeholders can frame their minds around what your organization helps its customers achieve, what type of employer you are, and what your company aims to achieve. By building our brand, you can achieve a sound, thought-through driver for competitive advantage.

Marketing

Marketing should drive the goals of organizational existence, whether it is to increase revenue, improve the number of memberships, or any other metric. When directly linked to organizational impact, marketing is no longer something done for the sake of it. Done right, marketing becomes a strategic tool for holding the right dialogue with the relevant people.

Employer Branding

With a shortage in talent and the rise of branding, employer branding has become central to ensure the right people stay in the organization. To be successful, it is essential to ensure leaders and their teams understand the brand, live its values, and support the company’s growth in alignment with the brand platform.

Content

To cut through the noise of today’s information overload, you must use relevant content that is to the point and answer the target audience’s arguments about your offering. Gone are the days when you could send an empty message only to remind of your existence or keyword stuff your text to improve SEO rankings. Now, you must tell your story by carefully selecting the right message, writing the right sentences, and choosing the right words to increase the odds of being heard and remembered.

[ “Brands are re-defined as complex multidimensional constructs with varying degrees of meaning, independence, co-creation, and scope. Brands are semiotic marketing systems that generate value for direct and indirect participants, society, and the broader environment, through the exchange of co-created meaning.” Francisco Conejo and Ben Wooliscroft ]

The brand researcher Jean-Noël Kapferer argues a brand is one of few strategic assets that an organization can leverage for a long-lasting competitive advantage. Developing your brand makes it easier for your target audience to know what your brand promises so they do not believe in something that you cannot live up to.

We support small and medium-sized organizations in developing your brand in alignment with your business idea, vision, mission, and values. We communicate it in your words and support you to grow it in ways you can deliver on the promise you set to your stakeholders.

[ “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – the American Marketing Association (AMA) ]

Your marketing activities need to enable you to interact with your target audience on their terms, in the channels they are present, and meet their arguments for which your offering can solve their challenges. Marketing is best built on a strategic brand platform to ensure you achieve the biggest ROI for your efforts.

We help you reach your business goals through tailored marketing efforts, large or small. Our marketing services span from marketing strategy to implementation and follow-up. Whether to increase revenue, the number of memberships, or any other goal, we work with you to reach your target audience and be effective in any marketing activity. We leverage best practices for digital and offline marketing, search engine optimization (SEO), events, corporate communications, social media, lead generation, PR, and more.

[ “The use of a branding strategy to influence the way present and potential employees view the employing organization. The aim is to develop a coherent employer or employment brand, comprising a package of financial, economic, psychological, and symbolic elements that in combination improve the ability to recruit and retain staff. Employer branding is associated with a desire to become an employer of choice and compete effectively in the war for talent.” – Oxford Reference ]

Finding and keeping the right people is increasingly challenging. People no longer stay with an organization to the same extent they used to. At the same time, turnover can be extremely costly, both in money and missed business opportunities. By setting the right expectations, communicating them, and holding everyone accountable to living the organizational values, you increase the odds of finding and keeping the right people for your organization.

Our employer branding services include job description development, job advertisement, and candidate management.

[ “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute (CMI) ]

Today, content is more important than ever. Each day, you meet an enormous amount of information, which your brain automatically sorts through to select what to pay attention to and what to ignore. So do your customers, (future) employees, and any other stakeholders. By carefully developing the messaging and content used to communicate with your stakeholders, you increase the chances of them perceiving it and interpreting your ability to meet their needs.

We work with you for all types of written content; marketing, branding, employer branding, corporate communications – in English and Swedish.